Between big-box retailers, competitive consolidators, tighter margins and overhead pressures, an independent HVAC contractor can feel squeezed out. That’s exactly where the Coleman® Liberties™ program fits in by offering the industry's most powerful set of support tools for managing business success for independent HVAC dealers. Our business support helps you fight off the effects of economic and competitive trends with programs that provide financing, promotion, advertising, training and other solutions for your success.
Depending on your business model, choose from three levels of participation:
Designed for dealers who purchase the required minimum of Coleman® HVAC equipment.
The Liberties™ plan was developed in 1999 as a way to help dealers succeed as INDEPENDENT business owners. Today, this program has grown to provide all the basic business solutions you need to be competitive against big box retailers, consolidators and other challengers. Only a minimum purchase requirement is involved to participate, making it easy for you to benefit from our sales- and profit-building tools.
Designed for dealers who fulfill the minimum and qualify for enhanced business tools and exclusive offers.
Liberties Plus™ Dealers receive enhancements to many basic Liberties™ programs, including: dealer SPIFF, Marketing Action Center advertising and marketing tool, Net.Prophet online business support, ProficienTECH online technical training, dealer locator, and search engine marketing. You also receive co-marketing support, a pricing tool and an in-home selling tool to improve your sales, business and technical operations.
The Coleman® HVAC Certified Comfort Expert™ program not only provides the prestige that comes with displaying the CCE logo and all the Liberties Plus™ tools, but also rewards programs that we provide to top-level dealers. These programs help you take advantage of your commitment to 100% customer satisfaction by strengthening your competitive position and cashing in with discounts and special terms that maximize your profitability. Learn more about becoming a Certified Comfort Expert
Get training relevant to the real world with curriculum developed by industry experts. The BTU curriculum
(PDF - 733 KB) is specially designed to improve your:
- Cash flow
- Pricing for margins
- Service department sales and profitability
- Sales closing rate
Choose subjects on sales management, pricing, accounting and other practical classes taught by contractors for contractors. Classes are designed to fit tight schedules: Choose one-day BTU classes, three-day BTU Dealer Boot Camp or Net.Prophet™ online training.
Convenient ProficienTECH online technical training modules are a convenient way to move ahead at your own pace. This industry-leading educational tool offers you truly interactive presentations including detailed animations and quizzes.
ProficienTECH online technical training can help you:
- Reduce callbacks
- Increase technician confidence
- Earn positive referrals for your business
- Reduce support costs
- Improve technician retention
- Increase technician accuracy and proficiency
Video and technical instruction features of ProficienTECH software for Windows are always available 24/7.
Our powerful Sales Promotion Incentive Fund (SPIFF) program boosts your profits with pure cash rewards for up-selling customers to high-end products.
Build credit toward a deferred income benefit that supplements your retirement income every time you purchase a qualified branded piece of equipment or part.
You can sell more when you have more financial options. We cover all your financing needs—residential, commercial and credit card.
Here's the most comprehensive online business resource, including real-time help and an extensive knowledgebase covering sales, service, administration and more. Net.Prophet™ online training modules, which include residential and commercial products and plumbing, are available online 24/7.
Take advantage of our discounts on Sprint Nextel handsets and wireless data connection cards, including 19% discount on Sprint Nextel national rate plans and 20% accessory discounts.
Yellow Pages attract millions of ready-to-buy consumers looking for HVAC contractors and services. It gives you the opportunity to attract customers 24 hours a day, 7 days a week, 365 days a year!
When consumers type in their ZIP code to look up a dealer in our dealer locator, your name will be shown with all the available dealers within the selected radius (CCE dealers are placed at top of list).
Customize your own dealer website complete with logos, product images and promotional offers using email forms that automatically send sales leads to your inbox.
Today, over 80% of consumers search online to find local products and services. Our Search Engine Marketing program lets you promote yourself with popular search engines so local consumers can find you—ultimately driving more phone calls and new customers to your business.
Multiply your marketing dollars through Co-Marketing, a powerful program that contributes cash from Coleman® HVAC, along with your participating distributor to boost your own funds.
Boost your pre-season and seasonal sales with promotions designed to get consumers buying from you, thanks to cash-back incentives or an extended warranty offer.
Create your unique marketing program with the Marketing Action Center, the easy-to-use online tool for customizing your marketing materials. You’ll find everything is right at your fingertips, including ads, direct mail, door hangers, plus images and public relations templates.
This eBusiness tool makes it easy to customize your pricing with all the extras—including labor and overhead—so nothing is forgotten.
Keep business moving with our suite of Liberties™ Mobile Tools using today’s mobile smartphones and tablet devices to deliver the sales and technical information you need wherever you go. Product information and specifications, operating cost calculators, Manual J load calculations, interactive sales presentations and more are all at your fingertips.
This program automatically mails a thank you letter and an extended warranty offer letter with your name and company address—a great way to show your appreciation and sell extended warranties.